Hi Reader,
You know that moment in a project when you suddenly see it. The sheer number of moving parts, all spinning in different directions, each one needing attention before the whole thing can run smoothly?
That was my week last week.
Not just the big, obvious tasks. The ones you plan for, write neatly into a project planner, and tick off with satisfaction. No, it was the sneaky, hidden details that only reveal themselves when you’re deep in the work.
Like connecting two tools and realising there’s an extra setting buried three menus deep that has to be adjusted first. Or thinking a system is complete, only to find an old, forgotten automation still running in the background, quietly wreaking havoc!
I lost count of how many times I thought "Right, that’s done", only to find another loose thread needing to be tied up. It felt like building a puzzle while also carving out the pieces as I went.
And while this is exactly the kind of work I thrive on for my clients, spotting gaps, tying things together, making it seamless, it feels so different when it’s my own business.
Why It’s Easier to Build for Others
When I step into a client’s business, I can immediately see what needs to happen. No hesitation, no overthinking, I just know the right next step.
But when it’s my business?
Suddenly, I can find myself second-guessing decisions, tinkering with things that don’t need tinkering, getting caught up in the details instead of just moving forward. There’s no outside voice (aka a me!) saying, "Stick to the plan. Keep going. You’re overthinking it".
Staying in My Lane (Even When It’s Hard)
Last week, as I was knee-deep in connecting tech, refining systems, and discovering all the little things still needing attention for 43 Degrees North, I’ve had to remind myself. over and over again:
Stay in your lane.
It’s what I tell my clients all the time. Focus on what you do best. Don’t get distracted by every moving part, trust the plan and keep moving forward.
And yet, here I am, having to take my own advice!
Because a project will always feel like it has a million moving parts.
There will always be unexpected details, tiny tweaks, and things you didn’t plan for. That’s not a sign you’re doing it wrong, it’s just the nature of building something.
But the key is not to let those things slow you down.
This week, I’m committing to my own process the way I commit to my clients’, making decisions without overanalysing, trusting what I already know, staying in my lane, and moving forward.
Because the moving parts don’t matter as much as the momentum.
And the only way to get there?
Keep going.
Katie
