A conversation that shifted everything


Hi Reader,

Last week, I had a conversation that I didn’t realise I needed.

A past client asked if they could "interview" me in a 'in conversation with' way. He was my very first client in 2010, and we worked together until 2021 when he retired. He is in PR, and being with me from the very beginning and seeing where my business is now, he has always watched with interest at how it's evolved. He wanted to write about my story. My business journey. The work I do. He wanted to capture the essence of what I bring to businesses like his.

I won’t lie, when we set it up, I felt a bit nervous. Over the last couple of years, I’ve been so deep in the work, behind the scenes, making things happen for others, that I hadn’t really taken the time to articulate my own path. How do you sum up years of experience, pivots, lessons, and wins in a way that makes sense? That feels cohesive? That doesn’t just sound like a list of projects and clients, but actually tells the story of why you do what you do?

But then, as we talked, something clicked. I found my stride. The more I spoke, the more I realised I wasn’t just recounting a timeline, I was reconnecting with the bigger picture of my work. The through line that’s always been there, even when I felt like I was shifting gears or reinventing things.

That conversation reminded me that I don’t just manage businesses, I help untangle complexity, bring clarity, and create movement. I help entrepreneurs and CEOs build something that not only functions well but feels good to run. And as I spoke about it, I could feel the confidence settling in again - not forced, not over-explained, just there.

Sometimes, we need someone else to ask the right questions so we can hear our own answers clearly.

If you’ve been feeling a little disconnected from your own story, I highly recommend finding someone to talk it through with, whether it’s a friend, a coach, or even just journaling. You might be surprised at what’s already inside you, waiting to be said.

Here’s to finding (or rediscovering) your stride.

What’s a conversation you’ve had recently that made you see yourself differently?

Katie


Who’s behind this newsletter?

Hi, I’m Katie Macdonald, a business manager, strategist, and workflow expert helping entrepreneurs and CEOs build feel-good ops foundations to scale their businesses with clarity and ease, and enjoyment.

Feel-Good Ops + Other Life Notes is designed to bring you actionable strategies and insights to help you build a feel-good ops foundation to support your big goals with ease, so you can grow sustainably and with confidence, and build a business you're proud of.

When you're ready, here's how I can help:

👉 Virtually Does It - First class business support where you need it the most. Your trusted partner for tailored day to day business support. Discover more at Virtually Does It.

👉 Consulting & Strategy - We’ll work together to design the right business foundation to support where you are now, your next stage, and beyond. Find out more here.

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